Canal Street Pub

Canal Street Pub was a struggling bar and restaurant above a defunct brewery in an old factory on the wrong side of town. The new bar manager asked for my help in revitalizing the brand, as well as create events to promote the business. In answer to this request, we not only created a new event promoting the art of craft brewing, naming it “Brewphoria,”  but a new tagline for the bar. Using the existing logo and color pallet as well as photography of the brick walls inside the building, we successfully rebuilt the brand and turned the business around for them for 15 years (until the pandemic, which sadly, they didn’t survive). 

Outdoor billboard for Canal Street Pub featuring glasses of craft beer and the text 'Celebrating the art of craft brewing.'
Collection of promotional materials for a brewery event, and an invitation showcasing event details for "Brewphoria," including date and location.
Promotional materials for Brewphoria event, featuring a poster, T-shirt, tickets, and a pint of beer.
Wooden table setting with fork and knife on the left, menu clipboard labeled 'DINNER' in the center with sections for soups, salads, and entrees, and a small potted succulent on the right.
Framed ad featuring a bouquet of lily of the valley on a wooden surface, promoting a unique venue experience at Canal Street Pub and Restaurant. Text highlights historic setting and event services, with address and contact information at the bottom.
Late night pub menu displayed on a wooden surface with a black brick wall backdrop. The menu offers items like fried portobello basket, shrimp basket, nachos, and award-winning wings, available from Monday to Saturday. Website link "www.brewhoriafest.com" is at the bottom.