Moravian College

Moravian College’s marketing tended to have an old fashioned, historical look—which doesn’t play well with the modern teenage perspective student. They came to me for something different. While going through a catalog of on-campus photography, I came across a photoshoot done in the art department and used one of the available images as the star for a new campaign to give the school some edge. Turned out to be one of their more successful campaigns with a hefty response rate.