Penn Medicine

Every year Penn Medicine dedicates money, resources, and people to educate the Philadelphia community on ways to better care for their health. Penn reached out to me to create a bright, sunny, infographic-driven design system to showcase the diversity of programs supported by Penn Medicine and the impact they have on the community. The design system, copy, and photography style developed for this project was intended to be used across multiple tactics and campaigns throughout the upcoming year. 

A brochure on a light gray surface featuring Penn Medicine’s "Service in Action" 2020 Community Impact Report, displaying images and statistics.
Open brochure with healthcare statistics and images, including graphs of care statistics, a healthcare worker giving a vaccine, and a map of Pennsylvania and New Jersey. Sections include 'Service Impact,' 'Helping Hands,' and 'Understanding Our Communities.'
A colorful brochure titled "Juicy Gradients" showing a design theme involving bold, bright colors and gradients. Includes elements like typography, color palette, illustrations, , and photos of people in various activities. Features icons, a percentage graphic, and examples of how colors and gradients are used in design contexts.
Desktop display showing a webpage featuring a smiling woman holding a baby, with text about health equity efforts to support mothers transitioning home from the hospital.
Two infographic posters displaying data on health and vaccinations. The first in blue-green focuses on children's vaccination with statistics and illustrations of diseases. The second in red-orange discusses health determinants in Philadelphia, covering social factors, transportation, and food access along with related statistics and icons.